PDF The Creative Process Illustrated: How Advertisings Big Ideas Are Born

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Associate Professor, The University of Colorado. Verified email at colorado.

Articles Cited by Co-authors. Journal of Marketing Communications 23 5 , , Journal of Interactive Advertising 16 2 , , Journal of Advertising Education 13 1 , , American Academy of Advertising. Proceedings Online , 35 , Proceedings Online , 72 , Proceedings Online , , Proceedings Online , 61 , Proceedings Online , 8 , Proceedings Online , 58 , Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time.

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ISBN 13: 9781600619601

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